Editorial policy

A pin enters the map when the address can be checked on an official boutique or mall listing, and when the article can say what that point does in the city.

What stays out

Unconfirmed outlets, third-party resale, undated pop-ups, and shops that exist only in an ad. A marketplace does not become a pin.

Correction

Street, mall or city errors get fixed. Write to place@skdesu.com. The map’s updated date changes when the pin changes.

Brands

The brand file describes origin, tier and presence. It is not a certification from the house and not a paid ranking.